Looking for its perfect pairing? Look no further than ITC Berkeley Old Style, Between™, ITC Franklin Gothic®, Harmonia Sans™, Metro® Nova or Frutiger® Serif. Rockwell OpenType® Pro fonts have an extended character set supporting Greek, Cyrillic, most Central European and many Eastern European languages, in addition to providing for the automatic insertion of ligatures and fractions. A benefit to Rockwell’s slab serifs, however, is that the design combines beautifully with both sans serif typefaces and a variety of serif designs. It should not, however, be set so tight that its serifs touch, as this will erode legibility and impair readability. Rockwell’s large x-height, simple character shapes and open counters, make for an exceptionally legible design. With four weights of normal proportions, each with a complementary italic, and three condensed designs, two with italics, the family is a commanding and versatile graphic communicator. The regular and italic designs perform handsomely, in the most modest of screen resolutions. Throw in a little color, and you amp up Rockwell’s messaging power. The light and bold weights are perfect for setting blocks of text copy, while the extra bold and condensed designs bring authority to display copy. The simple shapes and hearty serifs also make it a good choice for short blocks of textual content in both print and on-screen environments. The family is excellent for branding, headlines and other display uses. Marked by the flat top-serifs on the cap A, unusual Q tail and high-legibility two-storied lowercase a, Rockwell has a bit of handmade charm that distinguishes it from the cool, more modern interpretations of the slab serif style. This is a design that is both robust and adaptable. The Rockwell® Nova family is a fine example of this appealing and eminently usable type style. ![]() Whether you call them slab serif, square serif, or Egyptian, you know them when you see them – sturdy, nearly monoweight designs with blunt, straight-edged serifs and a no-nonsense attitude. True up at the end of each calendar month. For campaigns where number impressions is unknown until the end of the campaign, you can If you know the number of impressions the campaign requires, that amount can be ordered before theĬampaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. ![]() Have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. ![]() There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and onĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you Slab serifs were introduced in the early nineteenth century. 1 2 Serif terminals may be either blunt and angular ( Rockwell ), or rounded ( Courier ). We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. In typography, a slab serif (also called mechanistic, square serif, antique or Egyptian) typeface is a type of serif typeface characterized by thick, block-like serifs. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.
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